JOHN LEWIS TO INVEST £4.5MILLION IN FASHION & BEAUTY AT LIVERPOOL DEPARTMENT STORE

John Lewis has announced that it is investing £4.5million into developing the fashion and beauty offering at its Liverpool department store. The refurbishment, which will be completed in November, will see fashion and beauty span across the entire first floor of the shop in Liverpool One, totalling 45,000 sq. ft. The substantial new area will make space to welcome a range of exciting new designers and collections to the shop, as well as creating the perfect shopping environment for customers.

One highly anticipated new addition to the shop’s beauty range and a first for John Lewis is revolutionary makeup brand, Charlotte Tilbury. John Lewis Liverpool will also be the first retailer in the city to stock the leading make-up artist’s exciting collection of award-winning make-up and cosmetics. Tilbury is revolutionising the beauty industry with her must-have colour-curated range for the modern woman – easy to choose, easy to use and easy to gift.

The refurbishment of these departments will also include a refresh for shoes, premium handbags and accessories and sees brands Coach and Longchamp being introduced. The in-store food experience will also be expanded by the introduction of Joe & The Juice. The concession focuses on health and lifestyle food, serving freshly squeezed juice, coffee and sandwiches and is set to open on Friday the 13th of November.

In addition, in November, John Lewis Liverpool will also be the second department store to roll out a new branded lifestyle concept for womenswear – FOUND at John Lewis. The concept will present a boutique shopping environment that brings together a collection of new and niche contemporary brands to womenswear. FOUND at John Lewis will introduce a curated edit of existing and new brands across womenswear, accessories, beauty, homeware and technology which will provide a fresh and clear interpretation of the latest trends and lifestyle directions. It will be a concise and authoritative John Lewis point of view for fashion and the unique concept will encourage customers to really embrace their sense of discovery.

 FOUND at John Lewis - exclusive collection available Nov - Minimum blouse, £50, Urbancode faux fur coat, £219 & BZR by Bruuns Bazaar £99

Twenty seven new brands will be introduced as part of FOUND at John Lewis, including BZR by Bruuns Bazaar, Des Petits Hauts and Samsøe & Samsøe. These will sit alongside accessories from brands such as Nike, Asics Onitsuka Tiger and Jessie Harris jewellery. Iconic, designer gifts for the home from Tom Dixon, Normann Copenhagen, Poole Pottery as well as stationery from The School of Life will all be curated alongside innovative technology brands such as MightyPurse, the latest headphones from Frends, speakers from Braven and phone cases from Skinny Dip London and Sonix.

Chris Earnshaw, head of branch at John Lewis Liverpool, said: “The considerable investment here in Liverpool recognises John Lewis’s commitment to shoppers in the city. Our aim is to offer our customers an unrivalled selection of fashion and beauty brands coupled with the unparalleled expertise of our Partners across these two key departments and also throughout the store. On completion in November, we’re confident John Lewis Liverpool will be the destination for the latest fashion and beauty in the city.

“John Lewis Liverpool will remain open while these refurbishments take place, providing minimal disruption to shoppers. As always, our expert Partners will be on hand to help with any queries customers may have.”