Mercedes-Benz saw a wave of British style over the weekend, as the aficionados stepped out in their best outfits to attend the London Fashion Week shows. Mercedes-Benz continues its long-standing status as London Fashion Weeks official car sponsor with its 15th season supporting British fashion, and today will join the British Fashion Council’s 65th edition of London Fashion Week at its new home, The Store Studios, 180 The Strand.
From Friday 17th to Tuesday 21st February, Mercedes-Benz are once again providing London Fashion Week with a luxurious and stylish fleet of cars, including the iconic G-Class and Mercedes-Maybach. The chauffeur-driven cars are currently moving UK and international media, bloggers, celebrities, buyers and designers around the capital to the 51 catwalk shows and 32 presentations.
Mercedes-Benz is synonymous with style, beauty and glamour, and the perfect car sponsor for London Fashion Week. The guiding principles in the creation of every car remain the same, making modern luxury attainable: combining tradition with cutting-edge innovation and advanced technology and approaching everything with energy, integrity, effortless style and passion.
The relationship between Mercedes-Benz UK and London Fashion Week started in 2009 and Mercedes-Benz supports more than 50 fashion platforms in over 40 countries world-wide. The partnership in the UK includes London Fashion Week and London Fashion Week Men’s and cements the brand’s reputation for style and design.
Photos: Jonathan Daniel Pryc