DKNY DEBUTS EMILY RATAJKOWSKI FOR SPRING/SUMMER 2017 CAMPAIGN

Today, DKNY launches the Spring/Summer 2017 intimates, hosiery and sleepwear campaign, titled #GoodMorningDKNY. Featuring actress and model Emily Ratajkowski, the campaign and film were shot by fashion photographer Sebastian Faena on location in DKNY’s native New York.

To complement the launch of the campaign, DKNY introduces a fashion film, set in a quintessential Manhattanapartment. In the film, Emily wakes, exiting her apartment to walk her dog, wearing nothing more than her DKNY bra and briefs. And- because anything can happen in New York– she steps onto the streets, greeting stunned neighbors, onlookers and viewers with, “Good Morning, New York.” The fashion film and campaign imagery, styled by Clare Richardson, will live online at DKNY.com and in iconic New York locations including The High Line, Times Square and in New York Subway stations. There will also be a comprehensive digital media plan across several fashion and lifestyle websites to support the launch.

“I have never been one to shy away from expressing my individuality – DKNY has always been about supporting strong, self-assured women and that is a message very important to me,” says Ratajkowski, “I’ve always been a fan of the brand and this intimates campaign and film are a natural fit.”

In the film, Emily embodies the attitude of a New Yorker – confident and not afraid to make a statement, her authentic charm feels inherent to DKNY’s DNA. Emily wears the black unlined demi bra and matching cheeky boyshort from the new classic lace collection. Additional styles worn throughout the campaign include Emily’s favorite sheer lace bralette and cheeky garter. The litewear collection appears as Emily lounges in bed wearing the ultra-smooth wirefree bralette and low rise bikini and with the mesh litewear bodysuit paired with the new fishnet thigh high in nude.

The DKNY intimates, hosiery and sleepwear spring collections, priced at $12-$62, are available at DKNY, Nordstrom, Lord + Taylor and Macy’s, both in stores and online, as well as select international retailers.

Tokyo Fashion Week

It might not be the biggest event in the fashion calendar, but you can guarantee the cool kids of Japan will be out in force for Tokyo Fashion Week, showing us how you really pull an outfit together!

How adorably petulant does this duo look? Quirky dye jobs, thrown together styling and perfectly grumpy little pouts, all present and correct. Both dressed in a mish-mash of vintage and thrift store finds, each girl is rocking her own distinctive style. On the left we’ve got a glam grunge vibe going on, which I absolutely love. I’m a sucker for some good layering, and this combination of the oversized boyfriend tee layered over the sheer lace maxi skirt with that lovely fluted hem, and the faded camo bomber is perfection. Carhartt are the kings of utility wear, and this floral print jacket has a lovely feminine twist on a traditional camouflage print, without being too overtly girly. Buy it a size up for a boyfriend fit. Pair with this gorgeous DKNY delicate lace skirt. Not cheap, but not quite bank-breaking in the grand scheme of designer wear, this skirt can be kept casual with biker boots or converse with a V-neck cotton t-shirt tucked in at the waist, or dressed up to the max with a silk cami and strappy sandals. It’s a real fashion all-rounder – this, my friends, is what you call an investment piece…

Missy on the right here has gone a bit more prim in an oh-so-demure knee-length pencil skirt and blouse combo, adding some clashing colour with her sequinned bomber, and a cutesy edge with her Chloe Sevigny booties. I’ve had this tinsel-embellished bomber sitting in my Saved list for weeks, and it’s currently reduced on ASOS.com to a bargainous £22.50. If you’re a die-hard sequin fanatic then this mermaid effect design by Jaded London will have you swooning like a 13-year-old at a One Direction concert. This houndstooth pencil skirt is a little gem from Baum Und Pferdgarten at ASOS, featuring the classic print with a lovely new graphic element. Follow this stylista’s lead by styling with a simple silk blouse, like this beauty by Vince , or throw an extra print in the mix with this stunning top by Proenza Schouler, whose long-line design will work perfectly with the fitted pencil skirt. Wearing the same tonal colours will prevent the look being too garish, although the clashing bomber will give an edge our little street styler would be proud of.

Kerryn Grady