The spirit of Soho awakens; the grit and the gleam of London’s heady nightlife. She’s confidently in her element. The Topshop girl’s instinctive verve and personal style played out, and dancing under the glowing signs of iconic venues. Think Madame Jojo’s, the Revuebar – the quintessential, creative underground that caught the imagination of photographer Corinne Day. The days before Instagram; the fun behind closed doors and neon lights.  You had to be there. Today’s venue is skipping distance from this iconic nightclub heartland.

She’s a style star with street spirit. The individual and improbable go anywhere and everywhere. Teeny-tiny satin bandeau dresses, boudoir influences and tissue thin transparent blouses are confidently at play. Showgirl flourishes meet the modern party girl with capes and embellishments. Atomic silver trousers are worn Iggy-skinny and shrunken mohair vests make the perfect good-time mixer. Brushed red metallic leather minis are a fast-track to cool under the lights of Soho.

Compelled by the glitz and darkness, frothy marabou hides beneath nubby, oversize fifties style coats, perhaps pulled from a vintage market. The Brit cool sensibility is always a magpie mix. As her days and nights blur, shine versus matt. She spins the prettiest pastels like vinyl. Frilly babydolls are fearless and part of that decadent, daring underbelly. She owns her look. Who dares challenge? Sporty satin knickers and crystal-embellished chiffon blouses are a style high and her reality. Even gala gowns retain their edge. It’s not a finale, as there’s always tomorrow night.

This immutable style of the London girl crosses over to accessories. Sassy snake-hipped diamanté buckle-belts slink across midriffs. Jewellery adds to her personal stamp – not her Grandmother’s pearls, but poppy paste with an heirloom sensibility. Electric gems meet borderline bling.  Kicky kitten-heel mules speed through the town looking for the next party. Or after-party…

Wherever the Topshop girl goes, she’s getting away with it. She thrives on individuality. And the music plays forever.

Hair by Duffy for L’Oréal Professionnel

Hairstyling products provided by L’Oréal Professionnel

Make-up by Lynsey Alexander using Topshop Beauty

Nails by Jenny Longworth at CLM

Styling by Beth Fenton at Streeters

Casting by Rosie Vogel-Eades at CLM

Music by Michel Gaubert

Production by Family

Street Style with Mercedes-Benz. The Official Car Sponsor of London Fashion Week

Mercedes-Benz saw a wave of British style over the weekend, as the aficionados stepped out in their best outfits to attend the London Fashion Week shows. Mercedes-Benz continues its long-standing status as London Fashion Weeks official car sponsor with its 15th season supporting British fashion, and today will join the British Fashion Council’s 65th edition of London Fashion Week at its new home, The Store Studios, 180 The Strand.

From Friday 17th to Tuesday 21st February, Mercedes-Benz are once again providing London Fashion Week with a luxurious and stylish fleet of cars, including the iconic G-Class and Mercedes-Maybach. The chauffeur-driven cars are currently moving UK and international media, bloggers, celebrities, buyers and designers around the capital to the 51 catwalk shows and 32 presentations.

Mercedes-Benz is synonymous with style, beauty and glamour, and the perfect car sponsor for London Fashion Week.  The guiding principles in the creation of every car remain the same, making modern luxury attainable: combining tradition with cutting-edge innovation and advanced technology and approaching everything with energy, integrity, effortless style and passion.

The relationship between Mercedes-Benz UK and London Fashion Week started in 2009 and Mercedes-Benz supports more than 50 fashion platforms in over 40 countries world-wide. The partnership in the UK includes London Fashion Week and London Fashion Week Men’s and cements the brand’s reputation for style and design.

Photos: Jonathan Daniel Pryc

London Fashion Week Street Style

London Fashion Week is, without a doubt, the best of all the fashion weeks, with regards to street style. Everyone is desperate to get snapped by the photographers, and you only need to linger around Somerset House for a matter of minutes before you see some of the most amazingly put together outfits you could imagine. Some are, admittedly, a bit whacky, but I believe that’s what fashion is about, expressing yourself and having fun.

Oh my giddy aunt! Remember when I found those Zara trousers that were like PJ pants? This is even better! Lane Crawford fashion buyer, and fashion week regular Tiffany Hsu, has just shown that’s fine to go out in full-on sleepwear, including dressing gown/superhero cape, as long as you throw on a pair of heels. She is living my dream! Just dig out a pair of men’s silk pyjamas (Lily Silk) have a gorgeous selection of luxury designs – mix and match the slouchy trousers with the short sleeved shirts), throw on your most killer killer heels (you don’t want to be too comfortable, that would just be lazy), and a heavy contrast-coloured full length wool coat for a daring but edgy fashion week-inspired look.

These Givenchy boots are what footwear dreams are made of! I always think these are the style that will make my chunky monkey legs slightly less chunky-looking. Unfortunately, I don’t think my bank balance will ever let me find this out. I’m loving the oversized boots with the voluminous cape and just that flash of slim, streamlined leg giving a lovely silhouette to the whole outfit. I’m not crazy about tartan capes, but the block of solid colour at the neckline, highlighted in the stripes, breaks up the traditional design, and I love the oversized pompom adding a little playful twist. This classy burgundy version by Pied a Terre at House of Fraser is my perfect style and colour, and it is currently on sale, which is even better.

So, I normally write about women’s streetstyle, but stylist and blogger Arian Humirang is rocking this look so hard, I want it all for myself! I’m all about clashing prints and quirky accessories (silver brogues anyone?), so this guy is right up my street. And he’s high-streeted up to the max in an ASOS suit, Topshop top and Zara accessories. Such an accessible look, despite perhaps not being for the faint hearted. If you want to do something similar and inject some designer glam into the look, check out my latest shoe discovery for some metallic footwear – Luke Grant-Muller. Just how fabulous are the brogues? In an ideal world, along with my Givenchy boots, I’d have a pair in chrome AND holographic! I’ll just keep dreaming shall I…?

Kerryn Grady