#INSPO Magazine Issue 2 Cover Shoot Behind the Scenes

A very special video with a sneak peek into the cover photoshoot for #INSPO magazine Issue 2! Check out this beautiful documentary produced by Sane Seven and let us know what you think.


Photography and video: Sane Seven

Makeup: Lucy Mckeown

Hair: Patrick Wilson at Electric Hair

Styling: Jurga Skeiryte

Behind the scenes photography: Al Man

Model: Adjoa Mensah, Cliché Model Management

Nails: Elli Kershaw

Jewellery: Claudia Pink

Makeup supplier: Illamasqua

#inspo fashion magazine cover shoot

Know your beauty ABC’s

Grab a pen and paper and listen up class, today we’re swatting up on our beauty basics! Pop Quiz – do you know your BB’s from your CC’s?

BB creams –  you will be no stranger to the ever popular Beauty Balm, a trend originating from Asia. Efficient and gentle, the BB
cream will give you a moisturiser, primer, SPF and foundation all in one go. If you are a “less is more” kinda gal, this is the product for you.

CC creams – taking the next step in the fast paced business of beauty, CC stands for Colour Correction. With the promise of delivering all that a BB cream does, CC creams provide extra vitamin C to brighten dark spots, balance out red undertones and conceal blemishes.

Look out for…

Benefit’s ‘Big Easy’ – for light to medium coverage. I love how this “bigger than BB” cream has a powdered finish once applied – two products in one! It’s also easy to reapply during the day. I would certainly want to take this product away on holiday with me.

Mac’s range of CC creams. For a girl with uneven skin tone, “Adjust” was the CC cream for me. I was very impressed with the coverage of dark pigmentation under my eyes, and redness in my cheeks.

Arbonne’s CC cream. With a choice of 4 shades, this colour correcteur is lower in SPF than most of the CC creams that I have used, which I love, because I know I won’t get flashback in pictures. Arbonne gives a full coverage look without the feel of a foundation.

And if that’s not enough, keep your eyes peeled for the upcoming DD creams!


Chloe-Jasmine Whichello Beauty Breakdown

I have been fortunate to work on Chloe’s beautiful face a number of times and one of the many things I love about her is her versatility. While her personal favoured look is effortless, vintage glamour her fabulous bone structure really can take anything you throw at it. One of the things I am hoping for on her very exciting X Factor journey is that the artists on the show take a few risks with her look as she will be able to pull it off.

Like this more avant garde look I did on her for a dear friend of both mine and Chloe’s, legendary photographer (and #INSPO’s bff) Bruce Smith. The gowns were by a super talented lady called Chantal Malett who created these dream like, fairy tale gowns, and I wanted to the makeup to compliment them.

I started with a full coverage foundation by Dermablend Corrective Compact Cream. Chloe’s skin is usually flawless but on this occasion she had been very, very poorly and her skin needed some extra cover. I applied the Dermablend with a patting motion using a sponge then sheered everything out with some MaqPro Makeup Mixer to make sure it still looked like skin. I then powdered the entire face using a puff with Shu Uemura Colourless Sheer Face Powder.

Eye makeup was super simple with just a wash of Mac matte shadow in Yoghurt. No mascara just curled lashes. I then took Illamasqua matte blush in Tremble and started with a smallish fluffy brush while I ran it across the brow and down onto the temple. I switched to a larger brush, my Real Techniques Expert Face Brush, to sweep the blush right across her cheekbone and softly blended towards the hairline. This gives such a lift to the face. Its a very youthful way to apply blush even when it’s not as bright as this one. Blush in itself is an age defying beauty item. Often when I am running out the door with no time to spare, the one thing I put on is blush to wake up my complexion. It can hide late nights, illness and just general fatigue by giving you a subtle glow.

Chloe’s lips are made up of my all time favourite lip stain. Benefit’s cult classic – Benetint. I am yet to find a stain that I love more, nor one that lasts as long as this. I love adding a touch of Vaseline over the top to give it a really plump look but for this shoot, with its slight nods to the Renaissance I left if matte.

As this was a fun, couture shoot that was capturing Chloe’s personality, I also took the blush into the parting of her hair for a colourful play on hair chalks.

All in all, this is a great winter look if you soften the blush. It makes you look like you have just stepped in out of the cold from a brisk walk or a day on the slopes. The catwalks might be neglecting blush, but it will always be one of my favourite makeup items. Have a play with different textures and tones to find your perfect shade!


Photo by Bruce Smith

Beauty Spotlight

Shu Uemura was founded over 50 years ago by a world renowned, supremely creative Japanese artist Mr Shu Uemura. Inspired by the spirit and creativity of professional artists, he set about to make a range of makeup that would fit with working artists and their needs. The brand is very well loved amongst professional artists and it was this love that propelled the brand forward and into the consumer’s (that’s you!) makeup bag.

It would take a 10,000 word essay for me to go through every product I love about this range so I am going to concentrate on my absolute favourites. Narrowing it down is a task in itself.

Cleansing Oils

These are the absolute buzz of the moment. Every range from high street to high end is doing some kind of oil for the skin. However, beauty oils have been the must have of cultures for centuries. Ancient Romans documented the use of oils in their bath houses as their preferred method of cleansing the skin. Many ancient and current  African tribes use oils for cleansing and to protect their delicate hair from the heat. Shu Uemura have been developing, researching and creating cleansing oils since 1967. They have long been a staple of the range as the brand understands how important good skincare is to good makeup application. In fact, the mantra of the line is “beautiful makeup starts with beautiful skin” and these oils really do deliver. I personally use the A/O Cleansing Oil which is their best selling skin oil. It’s an anti-oxidant oil which is perfect for me as I live in a busy city centre with masses of pollution. The Green Tea extract in this oil really leaves my skin feeling clean and soft.

There is an oil formulated for every skin type too. From oily skin (which oils are particularly amazing for as they stop your natural oils from over producing) right through to young, acne prone skin. They start at £30 and last forever. You need a tiny pump applied to damp skin. To remove you can rinse or wipe away with a warm muslin cloth.

Eyelashes and Lash Service

This is a bit special. Shu’s eyelashes are a cult classic. The craftsmanship of them is unparalleled as is the choice of the creative options available. What sets this brand apart is the service they offer when you purchase your lashes from them. The gorgeous staff at the counter in the Beauty Bazaar will not only apply them for you right there and then, but you can come back throughout the weeks, months ahead (that’s how long they last if you take care of them!) and have them re-applied by a professional artist for free. Lashes start from £12.

Eye Shadows

I do not know one artist who doesn’t have Shu Uemura’s eye shadows in their kit. They have over 90 shades, textures and finishes to choose from and you can even create your perfect custom shadow palette’s that fit snugly into your hand bag.

Why are they so good? Simply because of their pigment. Pigment is the single ingredient that means you get the colour you see in the pan when you apply it to your lid. So, lots of companies have good pigment, I hear you say. Yes, they do, but Shu’s are far superior (go to the counter and test them out, it’s worth it!) and they are not only the same size as Mac’s but they are also £2 cheaper. Yep, cheaper and better quality than the eye shadow everyone loves. It seems to be a product that makeup artists love to keep to themselves, which is why I told you it was the best kept secret in Liverpool. Shadows start from £11 plus £10 for a custom palette and the entire beautiful range is available from Harvey Nichols Beauty Bazaar in Liverpool One. You can also have your makeup done by one of their incredible artists from £30 which is redeemable against products! Bargain. Now should I get the blue feather lashes or the pink…?


American Beauty VS London Chic

Kim Kardashian

Eyes – All about the lashes, Kim’s makeup artist Mario Dedivanovic cuts up several strip lashes mixed with individual lashes to create this iconic look.
Skin – The Queen of Contouring loves a matte finish and to be lighter under the eye.
Cheeks –  Kim’s MUA Mario uses Trace Gold (£18, Mac) to highlight.
Lips – Keeping it Natural, Kim often sports a nude lip with a little gloss.

Victoria Beckham

Eyes – smokey and beautifully blended to exude a ‘thrown on’ feel.
Skin – Sarah Lucero, Victoria’s MUA, only uses Stila’s CC cream on Victoria’s skin to keep it looking dewey and natural (£18, www.stila.co.uk).
Cheeks – A matte bronzer is often used to gently accentuate the cheekbones.
Lips – Like her fashion label, Victoria sticks with nude and monochromes for her makeup pallette, and has been wearing a nude lip with most makeup looks.


Beauty Review / Benefit ‘Hoola’

Sunshine in a box! Since this product arrived on my doorstep, its literally come with me everywhere I go, and have been a must in my makeup kit this wedding season. This is THE perfect bronzer for the more fair skinned. With no glitter or muddy undertones Hoola gives the most natural sun kissed glow. The product is easy to blend, so creating an evening look with that bit more still gives a flawless finish.

What I love about the packaging is that it’s so durable (not easily cracked) complete with applicator and mirror. So feel free to take Hoola in your workbag, or in your clutch, because you won’t want to be seen without it!