TOPSHOP SS18 COLLECTION, LONDON FASHION WEEK

The spirit of Soho awakens; the grit and the gleam of London’s heady nightlife. She’s confidently in her element. The Topshop girl’s instinctive verve and personal style played out, and dancing under the glowing signs of iconic venues. Think Madame Jojo’s, the Revuebar – the quintessential, creative underground that caught the imagination of photographer Corinne Day. The days before Instagram; the fun behind closed doors and neon lights.  You had to be there. Today’s venue is skipping distance from this iconic nightclub heartland.

She’s a style star with street spirit. The individual and improbable go anywhere and everywhere. Teeny-tiny satin bandeau dresses, boudoir influences and tissue thin transparent blouses are confidently at play. Showgirl flourishes meet the modern party girl with capes and embellishments. Atomic silver trousers are worn Iggy-skinny and shrunken mohair vests make the perfect good-time mixer. Brushed red metallic leather minis are a fast-track to cool under the lights of Soho.

Compelled by the glitz and darkness, frothy marabou hides beneath nubby, oversize fifties style coats, perhaps pulled from a vintage market. The Brit cool sensibility is always a magpie mix. As her days and nights blur, shine versus matt. She spins the prettiest pastels like vinyl. Frilly babydolls are fearless and part of that decadent, daring underbelly. She owns her look. Who dares challenge? Sporty satin knickers and crystal-embellished chiffon blouses are a style high and her reality. Even gala gowns retain their edge. It’s not a finale, as there’s always tomorrow night.

This immutable style of the London girl crosses over to accessories. Sassy snake-hipped diamanté buckle-belts slink across midriffs. Jewellery adds to her personal stamp – not her Grandmother’s pearls, but poppy paste with an heirloom sensibility. Electric gems meet borderline bling.  Kicky kitten-heel mules speed through the town looking for the next party. Or after-party…

Wherever the Topshop girl goes, she’s getting away with it. She thrives on individuality. And the music plays forever.

Hair by Duffy for L’Oréal Professionnel

Hairstyling products provided by L’Oréal Professionnel

Make-up by Lynsey Alexander using Topshop Beauty

Nails by Jenny Longworth at CLM

Styling by Beth Fenton at Streeters

Casting by Rosie Vogel-Eades at CLM

Music by Michel Gaubert

Production by Family

TOPSHOP LAUNCHES SS17 JEANS CAMPAIGN

What they wear (in order left – right)

  • LONDONE MYERS (wearing JONI – Super high-waisted skinny)
  • CAITIE GREENE sitting(wearing LUCAS – Slim relaxed boyfriend)
  • MARJAN JONKMAN  (wearing STRAIGHT – Authentic straight leg)
  • CAMI MORRONE (wearing HAYDEN – Loose fit boyfriend jean)
  • DAMARIS GODDRIE(wearing ORSON – High rise slim leg)
  • STELLA MAXWELL(wearing LEIGH – Super soft mid-rise skinny)
  • JING WEN (wearing MOM – High-waisted authentic tapered fit)
  • KIKI WILLEMS (wearing AWKWARD CROP – High rise cropped wide leg)
  • LOTTIE MOSS (wearing JAMIE – High-waisted skinny ankle grazer)

TOPSHOP marks the return of the most exciting and emerging new faces in the industry with the launch of the Spring Summer 2017 Jeans Campaign. All returning from the brand’s most recent Holiday Campaign; the line-up champions individual style and demonstrates why TOPSHOP Jeans form the basis of women’s wardrobes the world over.

TOPSHOP Creative Director, Kate Phelan says:

“The girls we’ve used this season are all very different, each representing their individual style and spirit. The TOPSHOP jeans they wear in our campaign reflect their natural beauty and personality, whilst debuting our key shapes and washes for the season.”

TOPSHOP Jeans Facts

  •  Over the past year TOPSHOP has sold one pair of jeans every 10 seconds globally
  •  TOPSHOP’s global flagship store on London’s Oxford Street sells one pair of jeans every minute
  •  Each TOPSHOP jean is finished by hand

Prices from £36 – 45

New season TOPSHOP Jeans are available from the February 23, 2017 online at TOPSHOP.COM and in TOPSHOP stores and concessions around the world.

CAMPAIGN CREDITS

  • Photgrapher: Giampaolo Sgura
  • Hair: Malcom Edwards
  • Make up: Val Garland