During spring/summer 2017 Weekday will open its inspirational store concept in both the UK and France. Weekday is a modern and mindful fashion and denim brand covering current, international fashion for women and men.

In the coming years Weekday has a strong expansion plan, growing in its existing markets while also expanding into new countries. This year two new markets include the UK and France, where Weekday will open on Rue Vieille du Temple in Paris and on Regent Street in London. Launched in 2002 in Stockholm, Sweden, Weekday now has stores across Austria, Belgium, Denmark, Germany, Netherlands, Norway and Sweden.

“The UK and France have always been on the agenda for our European expansion, as both have cities that are fashion capitals. To open on Regent Street in London is a great honor, and a big opportunity for us, as it is one of the world’s premier shopping destinations while Rue Vieille du Temple is the epitome of current and youthful fashion in Paris. We are confident that our modern, mindful and minimalistic approach to fashion will be a great t for both these two new locations.” David Thörewik, Managing Director at Weekday.